How Does Search Engine Optimization(SEO) work? Do you have to pay for it? | RSS Mage and LinkWheel Sage

This question is often asked about SEO.

How does Search Engine Optimization(SEO) work? Do you have to pay for it? | RSS Mage and LinkWheel Sage: "- Sent using Google Toolbar"

You can learn to do SEO yourself, or pay someone else, or use a service. Link wheels are another option.