This is a "re-post: of literally one of the very first articles I ever wrote and posted to Ezine Articles many years ago. This is still good advice and recommended for anyone interested in learning how to blog. The original articled is posted below...
It does not matter if you are blogging as a pastime or blogging
related to marketing a business online, you always need to remember to
"ping" your blog updates on a regular basis. This is important because
not all blogging platforms have automated pinging services.
If you
are new to the concept of blogging, pinging is even more important.
Many people start blogs scratching their heads and wondering why they
never get any traffic to their blog. Just like commercial websites,blogs
now have to be marketed through SEO optimization, press releases,
social networking, directory submissions, word of mouth, and anything
else that you can think of to create traffic.
One thing that works
in favor of blogging is that weblog posts are considered timely and
unique content. It is for this reason they are indexed quicker,
bookmarked, and passed around to others with similar interests.
Blogging
is also an easy way to get your feet wet in having an online presence,
since you do not have to purchase domain names and hosting services.
It also is a good exercise to learning some of the basics, maybe even a
little HTML, although it is not necessary. There is an incredible
amount of free tools and software available to help you get started.
Blogging
is an excellent way to build traffic in an organic way to promote
websites, as well. Since blogs are an informal way of communicating,
they also are a way to build relationships and a good way to get and
stay popular with your network. In effect, a ping for your weblogs is
like a personal note or telephone call, and just a way of saying, "Hear I
am and this is what's new in my corner of the world".
You also
want to make sure that you stay on topic with the theme of your blog,
and writing posts that are relevant. You will want to make frequent
posts to build content for your blog, probably no less than a few times a
week and make sure that you "ping" the update.
The way you build
and maintain the information resources on your blog are also important
to your efforts and success. You can join online forums, or do a
search for help in building and maintaining your site with tips from
other bloggers.
Social Bookmarking is also a popular way to
network with other individuals that may be interested in your blog
updates. You probably are aware of such services as furl.net.
technorati.com, and del.icio.us.
A free service that allows you
to automate your bookmarking is onlywire.com. The onlywire website
allows you to create an account, and then insert your username and
passwords for all the accounts you have at various bookmarking sites
and "ping" these sites all at once.
Always make a point to "ping" as you "blog".
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